Almost without exception, everything we undertake involves a choice. In recent years there has been a growing interest in the development and application of quantitative statistical methods to study choices made by individuals or groups with the purpose of gaining a better understanding both of how choices are made and of forecasting future choices. Discrete Choice Analysis (DCEs) and stated choice methods are widely used across diverse fields to study the behavioural responses of individuals, households and other organizations. This is an introduction to the theoretical basis for, and development and application of, the DCEs. The aim of the talk is to provide the audience particularly students with an understanding of the basic principles of conducting discrete choice experiments (also known as conjoint choice analysis). Thorough and step by step guide to all stages in the design of DCE surveys, including attribute and level selection, experimental design, survey design and implementation.
PRESENTER: Prof Johane Dikgang, Senior Research Fellow & Director: Public and Environmental Economics Research Centre (PEERC), University of Johannesburg, South Africa & AFAERE Council Member
ZOOM MEETING LINK: https://gu-se.zoom.us/j/61352551955
MEETING ID: 641 303 072 84
TIME: 24 September 2020, 14h00 GMT
Couldn’t take part in the event? You can watch the video